Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
23 June 2008
First day.
We started early, around 7 am, for a 650 kilometer drive up to Östersund. We did an interview with the Sami Parliament, which went good. Tomorrow is a early rise once again since we are meeting with a local paper at 8. Here are a few pics.
No comments:
Post a Comment