Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
22 April 2011
Our friends on the web.
Say hello to Sneakersnstuff, say hello to Erik and Peter. These guys are two of the world's most known Sneaker heads after collaborations with adidas, Puma and New Balance. Even though sneakers are top priority here, they also carry a lot of good stuff to dress up in, there amongst Denim Demon jeans of course. You can find the latest news on their blog.
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