Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
20 April 2011
Our friends on the web.
Would like to take this opportunity to introduce our on-line friends. Starting today with Zoovillage, a web-shop opened in 1998, and one of the first in Sweden. Zoovillage have one of the web's most diverse selections and there's not a lot you cannot find here. Take a look and find your new pair of Denim Demon jeans here.
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