Coming soon.

This Christmas, we're launching our own Schnapps. The Denim Demon aquavit.

Gumtan959

Check out the nice words about Mielke Geasa here. If you don't understand swedish check it out here instead. Available in stores now!

Denim Demon x Kangol.

Soon in a shop near you.

M/S Vindhem and Standut Blakk

Last Saturday we had a little pre-christmas party at the boat M/S Vindhem. Performing live was Standut Blakk from Jämtland. Here plaing Keane's Everybody's changing.

Solo, Grand Opening.

Solo opened their 9th shop in Sweden yesterday, and their 3rd in Stockholm. This is some pictures from the opening party. A lot of people, a lot of beer, a lot of fun.

SNS and Puma.

Have created these beauties. Release is set to November 13. Make sure to grab a pair of military inspired Puma Dallas. At SNS.

AW10 collection - Traajja Kolt. Knitted sweater in true Samí style. Available in Burgundy and Navy. Get it here.

AW10 collection - Traajja Gurreme. Nice knitted cardigan in navy and burgundy, with leather patches on elbows. Available here and here.

Herk.

We have two new great colorways out of the Traajja Herk.

Afternoon delight.

A little afternoon delight.

Per Johansson.

Lasr year we teamed up with SNS to celebrate their 10 year anniversary. We created Aajja Bajja, a 15,5 oz heavy Japanese fabric, unsinged and unsanforized. Just a lovely, and very heavy, pair of jeans. We only created 30 pairs of these, were no #26 ended up with Per Johansson in Örebro.
Per was kind enough to send us pictures the other day, saying thank you for nice jeans. These are Per's Aajja Bajja, worn for 10 months straight, of course - never washed.
Thanks Per for charing these lovely looking jeans, and thanks for your support.

Something for our hike?!

As we're walking 110 km next summer, taking part in the Fjällräven Classic, this might be something for us. Our friends over at C Store created this beautiful boot together with Viberg. Something I can definiely see myself in. Good job fellas!