Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
13 July 2010
Water Resistant denim
This is one of the news for SS11. As far as we know, no-one ever did this. We have found out how to make denim (or any other fabric) water resistant. Take a look at these pictures and see for yourself! Perfect out in the nature. Think JanÅke will be happy with these.
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