First Look | Denim Demon Spring/Summer 2011
Denim Demon, our favorite Swedish denim label, has grown steadily since 2007. Then they made just 286 pairs of jeans. For 2011, the line sees continued growth and expansion not just in trousers, but in fleece and shirting as well. Emphasis on Sami workwear remains, and the Kolt isn’t going anywhere. The offerings retain the honesty that makes Denim Demon fun all the while pushing further with the general idea – with 15 denim and chino options included (the chinos use Cone Mills brushed cotton). Washes, as you’ll remember, are based on a “6-month wear out” project, providing a very personal touch.
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