Cry Wolf

Cry Wolf in NYC have just opened up. It's Abiri and his girlfriend Nina that's behind this beautiful store. Abiri is one of the coolest and friendliest guys I have ever met! Make sure you pop by and say hi next time in the big apple. I am definitely going soon...

Good luck Ab's!

Nationaldagen x Födelsedagen

Disaster, we where so busy celebrating our father so we totally forgot about Republiken Jamtlands national day. One day too late we say a big congratulations to Republicen Jamtland on the big day. We celebrated this with Smörgåstårta and Easter must.

The old man...

of Denim Demon is having his birthday tomorrow, feel free to send your congratulations to kjellake@denimdemon.se

Congratulations, and celebrations... Happy birthday Kjellåke!

Millionaire

Congratulations Örjan.

Super duper denim!

Superdenim has a brilliant offer at the moment, for every pair of Denim Demon bought you get a free t-shirt. So if you are about to update your closet, now is the time!

Jonas Björkman and denim

Found this pic amongst my old ones, it's at Newark airport in September. Jonas Björkman and Tomas Johansson has just been humiliated in US Open's first round. This is three days later at the check-in desk for Business Class back to Sthlm. I spot Jonas there because of his terrible choice of denims. I have absolutely no idea what brand this is, but they look really really bad i m o.
The most funny part is when I pass them and Jonas says to Tomas: -I really think you should get yourself a pair of these jeans, they are so good! Tomas looks down on them and goes: -Oh really! I have to do that then!

The sum of all this is easy, the Swedish tennis players have absolutely no taste what so ever when it comes to clothing. They think that if it's expensive, it has to be good. And as we all know, money cannot buy style.

Superdenim

Make sure to check out the new site Superdenim! As well as Denim Demons they have sweet evil brands such as Kato and SDA. Supernice.

London

And here is our well filled mini bar...

London

In London for some meetings, at the hotel we got a room with a huge door, a huge bathroom and a huge door leading into the bathroom. And between our beds a phone, I believe it's a classic. The BT Big Button 100.

SARVES

We had a Denim Demon photo shoot just the other day...

For you in or near Gothenburg, Sweden, this up coming event could be of interest.

Aajja, Aahka and Sarves went out for chinese the other day... Sarves is behind the camera...

a little walk on the town yesterday, had to take this picture... Aajja well represented.

Handyman

Handsome Björn at Sns performing some hardcore male craftsmanship in a pair of Aajja. Looking good...

Vintage Tee

Niejte

Just got the news, Niejte is produced and ready for shipping. If all goes well you will find it in stores in about two weeks. Don't miss out on being the first to wear these beauties!

Pottering

Hand attached crotch rivets. One of a kind...

Denim Demons

We have just finished the sell-in for spring/summer-08 and things went really well. Here's some pics from the upcoming collection.

Grand Canyon

Aahka visits Grand Canyon.