Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
26 January 2011
Kero.
This is something we are extremely proud of. Take a look at this handicraft. Amazing pieces. Available this Fall-2011. Kero x Denim Demon jeans
25 January 2011
AW11
Just back from a great week in Berlin. We've had the best show ever, with a loads of new clients in. I would like to thank Oli Saunders, the director of SEEK, who've done an amazing job with the space he has. All the important accounts, all the good press, everyone came and everyone only had great things to say about our collection.
2011 will be the year of the Denim Demon, that's for sure. Would like to say thank you to all of our new and old friends as well: Orlando, Holly, Mark, Don, Marc, Frederik, Ed, Brian, Peter, Andreas, Per, Thomas, Matt, Adrian, Zeeshan, Anton... the list is too long. Also, to all of our friends we unfortunately didn't have the time to meet due to hard work: See you next year! Especially Jeremy.
Here's a little Sneak preview of what's coming. Looks very strong.
2011 will be the year of the Denim Demon, that's for sure. Would like to say thank you to all of our new and old friends as well: Orlando, Holly, Mark, Don, Marc, Frederik, Ed, Brian, Peter, Andreas, Per, Thomas, Matt, Adrian, Zeeshan, Anton... the list is too long. Also, to all of our friends we unfortunately didn't have the time to meet due to hard work: See you next year! Especially Jeremy.
Here's a little Sneak preview of what's coming. Looks very strong.
09 January 2011
Denim & Beats
Lilldavid has posted some pics on his well worn AAJJA JAPAN'S, check them out on his blog Denim & Beats. Do we need to say they look fantastic?
04 January 2011
02 January 2011
The Elvis Burger.
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