Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
11 October 2010
Petter is a big fan of Denim Demon, sporting our jeans day all the time. Last week it was time to update his wardrobe, so he dropped by our office and left with a full load. Check out Petter this Autumn, he will be looking sharp!