Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
27 October 2010
24 October 2010
Competition
Two weeks ago we started a competition together with Johan Rundcrantz at King Magazine. Three winners got themself a pair of our brand new style Bahha in a raw Kurabo fabric. The question they should answer was what the name Bahha means in south sami and send in a picture of themselves wearing their favourite autumn outfit. We got lots of correct answers, which is demon, and it was hard choosing only three winners but here they are:
Victor Ax from Enköping
Big congrats to all three of them and we look forward to see their new favourite outfits and this time with their new Bahha Raw. To read about it on King follow this link.
23 October 2010
Englishmen in Stockholm
Pierre came here from London yesterday and we went out for a drink together with Oliver from Our Legacy. The boys has both lived in London and wanted to try out the typical swedish pub life instead so we went to...
The Londoner.
The Londoner.
21 October 2010
SOLO's shopping guide
Swedish denim based store SOLO shows their autumn favourites on fashion magazine Kings website. We're happy to see that Bahha Raw is among their top buys for this season so go and get yourself a pair too!
19 October 2010
Roadie
Erik, well known roadie for big acts like Metallica and Pantera was home this summer helping out Wildberries for a gig. Had a nice pair of Aajja Raw Selvedge that starts to look really nice after a couple of tours. Good work Erik! (The lights looked fantastic too!)
18 October 2010
London.
Going to London town tomorrow for meetings. Hopefully something good will come out of it. 2 full days, so its going to be quick. Pierre is already in town, so we will hopefully have time to see some shops and perhaps see a pub or two.
Last week I was travelling a lot, down in the southern parts of Sweden, here's some pictures from the trip. Thanks to all the great people I met along the road: Solo, Grandpa, Ish, Face, Modefabriken, Meadow, Tres Bien Shop, Junkyard, Sweet & Tender, NK, Ted Bernhardtz, First Aid and Petite Sportif.
Last week I was travelling a lot, down in the southern parts of Sweden, here's some pictures from the trip. Thanks to all the great people I met along the road: Solo, Grandpa, Ish, Face, Modefabriken, Meadow, Tres Bien Shop, Junkyard, Sweet & Tender, NK, Ted Bernhardtz, First Aid and Petite Sportif.
12 October 2010
11 October 2010
09 October 2010
Bahha Raw.
Once again, we cannot say enough how good of a jean this is. This post is from Selectism.com. Go and look for yourself! Click here.
08 October 2010
Nick Schonberger.
Nick, a good friend from the US, and true Arsenal fan, sent us these pics the other day. His Aajja Raw Selvedge had been given their first soak, and the end result as we can see is really good. Well done Nick! Keep it up!
07 October 2010
06 October 2010
Veckans Affärer
05 October 2010
Competiton time!
Denimdyrkaren and Denim Demon jeans invites you to take part in this competition! All you need to do is to follow this link and answer an easy question, dress up in your favorite outfit and send us a picture. For all of you who don't speak Swedish the question is: Bahha is South Samí language for what?
Get it on!
Get it on!
New Style Bahha
This is a new style from Denim Demon, called Bahha. A pair of comfort fitted jeans with tapered legs. The arcuate stitching on the back pockets are hidden, and will be revealed when you start to ware in your jeans. Zip fly, crotch rivet and South Samí felt logo are also featured. Available in Raw 13 oz Kurabo, Black Rinse and a great wash called Petrus. Avialable online here, here and here.
03 October 2010
A visit to my old hoods.
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