Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
07 April 2010
New Arrivals!
Just got in! Lovely new flannel shirts, three different colorways, new denim shirt - introducing the Denim Demon signature pocket and for the first time 2(!) handmade reindeer antler buttons on the same shirt. Also, the new Sámi jacket with some nice embroidery. Check your local Denim Demon dealer!
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