Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
30 April 2010
29 April 2010
Aajja Japan
Here is some pictures of one of the first samples of Aajja Japan that's finally available at your local dealer. They have been worn for almost 10 months and washed about 2 or 3 times.
Get your own pair now!
20 April 2010
Utförsäljning!
16 April 2010
15 April 2010
Fel bidrag vann.
Vi trodde att kreativitet skapade vinnaren, vi hade uppenbarligen fel. Mutor och stora varumärken var det som gällde. Tänk att det alltid ska vara pengarna som styr... Men grattis ändå SVT, kul för er.
14 April 2010
13 April 2010
Denim School
Last week we had a little visit from Sneakersnstuff here at the office. Together we had a beginners walk thru in the world of Denim. Although it was a long time ago now, and I felt a little "ringrostig" I think it went pretty good. Participating was:
Andreas
Charlie
Ronja
Erik
Mirjam
Johan
Isabel
Hannan
Ellen
och Maartin
Andreas
Charlie
Ronja
Erik
Mirjam
Johan
Isabel
Hannan
Ellen
och Maartin
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