Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
29 April 2009
Our family in the UK
Just back from spending the weekend together with our family in the UK, Mr and Mrs Monaghan. Meet Steve and Sue, a lovely couple, pr pro's and great host's. Make sure to check out Sane and their work. They are just fab!
21 April 2009
20 April 2009
12 April 2009
Happy Easter
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