Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
26 February 2009
Great stuff
Denim Demon is now available at Caliroots newly opened Denim shop in shop, we are happy to be one of the nice brands available there. Go have a look at LVC, Edwin, Pace and of course Denim Demon.
These guys have been good friends since years back, and it's nice to finally be able to work together again.
24 February 2009
18 February 2009
Magic, Las Vegas
14 February 2009
Sneakersnstuff
Our good friends at Sneakersnstuff are celebrating their 10 year anniversary this year. Because of that, they have some extra ordinary products dropping throughout the whole of 2009. Make sure to check out http://www.sns10years.com/ each day, so you won't miss anything.
They are also one of our best retailers with a wide range of Denim Demon products. To see what they offer, click here.
They are also one of our best retailers with a wide range of Denim Demon products. To see what they offer, click here.
12 February 2009
Las Vegas
If you are close to Las Vegas between February 17 and 19, make sure to drop by Magic. Denim Demon will be showing for the first time on non European ground. We will be situated in the area called Premium at Magic.
If you are attending, make sure to drop by the booth and say hello to our good friend and partner Finn, talk a little about denim, Sami culture and native's. Look for pictures on reindeer's and fells.
10 February 2009
09 February 2009
Swedish paper Metro with suggestions on how to celebrate the National day.
Last Friday it was, as you know, the National day for us Sami's. The Swedish version of daily paper Metro gave us some suggestions, together with a scheduled tour on town, on how to celebrate this the best way.
1. Start at the City Hall at 8:40 am where the Sami flag will be hoist.
2. Move on to Skansen and the Sami village, listen to Jojk and eat a good Reindeer Soup.
3. Have a massage at Sturebadet (swimming hall) in the Sami cottage.
4. Warm and soft after the massage you go to either NK or Solo and buy yourself a Sami designed jeans from Denim Demon.
5. After that you go directly to Åhlens where you pick up the new cd from Sofia Jannok, who sings Jazz-inspired Jojk.
So there you go, a few days too late, but at least next year you know excactly how to do it.
06 February 2009
The National Day
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