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Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
08 November 2008
JanÅke
Now when it's only one month left on the wear out project, we thought it could be fun to compare the jeans from day 1 until today. Here is JanÅke's well worn Aajja:
After 1 month. They got a tough start when they were marking the calves straight away, and of course when he was playing with Scott.
2 months. After carrying mud-stone and heating up the outdoor bath barrel at Hotell Holmen (Jänsmässholmen)
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2 comments:
Det här kan vara den bästa slitningsidén någonsin!
När får vi se dem här på ISH?
Wow! How often did he wash these jeans?
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