Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
30 November 2008
Per-Henrik after rinse
The pics above was the last time we saw Per-Henrik's jeans. He worn them during the elk slaughter and after that he couldn't even have them in the car because of the smell. He had to rinse them and after that we haven't heard anything from him. But tonight we got the new pics and they look absolutely amazing. Still a bit dirty but the fadings and whiskers has come out stronger after the rinse, and do you recognize the carpet?
28 November 2008
Jan-Olof's last pictures
26 November 2008
Now we starting to get the last pics of the jeans, before we go and pick them up. Starting with JanÅke which has a really well worn pair of Aajja, looks pretty nice and clean after the slaughter mess. It gonna be very interesting to see them all again after 6 months of hard wear and compare them to each other.
25 November 2008
Check it out!
Make sure you go check out Johan Rundcrantz new blog at King Magazine. A lot of interesting stuff going on there!
Also make sure to visit King Magazines friend Café Magazine to check out Erik and Peter's blog. And why not mix and match a pair of DD's together with a nice pair of sneakers @ their excellent web shop?
19 November 2008
Winter wonderland
13 November 2008
12 November 2008
Rapport
Yesterday you could see JanÅke and Per-Henrik on swedish national news, Rapport at 18. For you that couldn't see it here it is on web-tv:
http://svt.se/svt/play/video.jsp?a=1309519
Shown on the 11th at 18:00
10 November 2008
Oddasat
The interview with Per-Henrik and JanÅke was showed last friday, and since I didn't get informed I missed it, but on this link you can see it online instead:
http://www1.nrk.no/nett-tv/oppgave/1024
They haven't put it online on www.svt.se yet so that's why you get it with norwegian subtitles.
http://www1.nrk.no/nett-tv/oppgave/1024
They haven't put it online on www.svt.se yet so that's why you get it with norwegian subtitles.
08 November 2008
JanÅke
Now when it's only one month left on the wear out project, we thought it could be fun to compare the jeans from day 1 until today. Here is JanÅke's well worn Aajja:
After 1 month. They got a tough start when they were marking the calves straight away, and of course when he was playing with Scott.
2 months. After carrying mud-stone and heating up the outdoor bath barrel at Hotell Holmen (Jänsmässholmen)
07 November 2008
More from Per Guttorm
Got some more pics from Per Guttorm and this time with more focus on his jeans. Really worn and the first pair that needs to be repaired (picture #2), but thanks to his mum it looks really good. The honeycombs on these are amazing and as I've said before I really look forward to go and collect them back so I can see them in real life now.
06 November 2008
Per Guttorm up fells
05 November 2008
Per-Henrik before rinse
You saw these yesterday but here is two better pics of them. Really well worn and as you can see a bit messy after the elk hunt, looking great! Per-Henrik will rinse them any day now and I'll post some new photos as soon as I have them.
The interview on Oddasat will not be shown today, they think on friday or monday but when it's decided we'll let you know.
04 November 2008
JanÅke and Per-Henrik meets Oððasat
JanÅke and Per-Henrik went to Östersund today to get interviewed by Oððasat, which is Swedish televisions Sami news. This will be on SVT 2 tomorrow at 17.30 so be sure you don't miss it!
Per-Henrik is about to rinse his jeans after the elk hunt (remember how JanÅke's looked like?) but didn't have the time today so they are a bit dirty at the moment. So dirty that he couldn't wear them in the car...
03 November 2008
Jonna Blind
Here we have Jonna's jeans again, last time it was quite hard to see the actual color because of the cellphone camera but now we can see that they have a very nice dark blue color. It's also nice that we gonna have a completely different kind of fading on these because she wears them a lot more loose then our male friends.
I think they look very good.
02 November 2008
Per-Åke Niia
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