Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
03 September 2007
Eriks going away party
We met this guy Brad Digital at Alifes Rivington club yesterday, 3 phonecalls and 5 minutes later he had set up a going away party for Erik. Totally awesome dude! Apparently he likes to party. If in New York, make sure to drop by!
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