Denim Demon Jeans

Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.

19 April 2007

Denim Demon x SNS

Solo

Our retailers are now fully packed with the sweetest denim money can buy! be sure to check it out.

Here's a pic of Solo Smålandsgatan's window.

27 March 2007

Aahka

In two weeks we are releasing our second style, Aahka. A nice narrow fit with inspiration from the 505 anno 1967.