Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
...are going on a little trip together. We will travel by air, by bus, by train and by foot in two countries far away. Follow us and see what happens... This isn't just a pleasure trip, we have a mission as well.