Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
31 March 2009
New Moscow
Last Sunday I was on New Moscow's release party for their album 'Slow Down' on Mosebacke in Stockholm. It was a great gig and it was a long time ago I saw a band this well dressed, perhaps the best looking artists since Elvis comeback 1968. Just look at the shirts...
29 March 2009
Happy birthday
Last thursday on the 26th of March Sneakersnstuff celebrated their 10th birthday. But it was yesterday they had their birthday party (with lots of artists, irons and alcohol) for the elder at Kägelbanan and today another party (but with cake, 7 different cookies and a fish pond) for the youngsters in their store. Congrats from Denim Demon!
28 March 2009
27 March 2009
Tonight is the night
23 March 2009
Burg & Schild
Our friends over at Burg & Schild in Berlin have started a new blog, check it out here. This is a really nice store with carefully selected brands, a must to visit when in Berlin.
17 March 2009
Mielke Flannel
This is the shirt Fredrik from Sivletto wears in the previous post. Checked pattern exclusive for Denim Demon in the south Sami colors red, green and blue. Inspired by the shawl you wear together with the kolt, available in stores now.
The 3 colors stands for:
Green
Plants/nature - the land of Sapmi is vital for the Sami's survival.
Blue
The water that is a life elixir.
Red
The fire - stands for warmth and love.
11 March 2009
10 March 2009
Mielke Worker
Now the collection for SS09 is available in stores, check out this blog where we will present it. First out is the Mielke worker, a classic workwear shirt in hickory stripe. Reindeer antler button on top, 2 pieced front and back and with the 3 lower buttons hidden. Washed down for that soft vintage feeling.
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