Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
02 November 2008
Per-Åke Niia
Here we got some new pics from Per-Åke and as you can see it starts to get a bit cold. That's why he have to wear thermopants but of course he has his Denim Demon's under. And if you look at the fading it seems to work fine anyway, looking really good!
Very nice picture of the reindeers as well.
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