Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
25 November 2008
Check it out!
Make sure you go check out Johan Rundcrantz new blog at King Magazine. A lot of interesting stuff going on there!
Also make sure to visit King Magazines friend Café Magazine to check out Erik and Peter's blog. And why not mix and match a pair of DD's together with a nice pair of sneakers @ their excellent web shop?
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