Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
05 November 2008
Per-Henrik before rinse
You saw these yesterday but here is two better pics of them. Really well worn and as you can see a bit messy after the elk hunt, looking great! Per-Henrik will rinse them any day now and I'll post some new photos as soon as I have them.
The interview on Oddasat will not be shown today, they think on friday or monday but when it's decided we'll let you know.
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