Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
26 November 2008
Now we starting to get the last pics of the jeans, before we go and pick them up. Starting with JanÅke which has a really well worn pair of Aajja, looks pretty nice and clean after the slaughter mess. It gonna be very interesting to see them all again after 6 months of hard wear and compare them to each other.
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