Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
28 November 2008
Jan-Olof's last pictures
Here we have the final pics from Jan-Olof in Dorotea. They starts to look very nice and has a different blue tone that many of the others, closer to the original color, since they haven't been rinsed yet. Once again, it's gonna be super interesting to compare all the jeans to each other.
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