Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
04 November 2008
JanÅke and Per-Henrik meets Oððasat
JanÅke and Per-Henrik went to Östersund today to get interviewed by Oððasat, which is Swedish televisions Sami news. This will be on SVT 2 tomorrow at 17.30 so be sure you don't miss it!
Per-Henrik is about to rinse his jeans after the elk hunt (remember how JanÅke's looked like?) but didn't have the time today so they are a bit dirty at the moment. So dirty that he couldn't wear them in the car...
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