Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
06 October 2008
Here we have a picture that shows 3 of our testpilots jeans, it's JanÅke, Nils-Ove and Per-Henrik that have met and compared there fadings. It's really nice that you already can see so big differences in tone and wear.
3 comments:
very nice! hahahahaha
Very fine......
this will be great washes!
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