Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
27 October 2008
Jan-Olof
Now it's time again to see how the jeans look like. They have been worn for about 4 months now and have 2 more to go before we'll go up and collect them. Here is deacon Jan-Olof's jeans hanging out to get some fresh air and I really like how the differences between the jeans are turning out, if you compare this ones with JanÅke's in a previous post for example. It's gonna be great when we can see all this in real life and look at them together.
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