Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
05 October 2008
A little pottering
Earlier this week we had a little pottering-night, we are about to launch a little something together with the best denim store in Berlin, Burg & Schild. So if you are around Berlin-Mitte this coming weekend, make sure to stop by Rosa-Luxemburg strasse 3 to check it out. Release is Sunday October 12. Rumors say that there will be a little party too.
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