Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
20 October 2008
JanÅke's elk hunt
Got some new pics from JanÅke yesterday after he had been out all day hunting for elk and as you can see a job well done. He also asked me if he could rinse his jeans and when I saw the pictures I understood what he meant. These jeans will be absolutely amazing and I really look forward to see these in real life in about 2 months time.
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3 comments:
Hihi! Sjukt bra! har han gnuggat med blodpudding!
Jag misstänker starkt att det är en av huvudingredienserna i blodpudding.
haha, jag med. Keep up the good work, Åke!
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