Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
10 October 2008
Berlin here we come.
Tomorrow me and Anton are travelling to Berlin for Burg & Schild's anniversary party. With us we are carrying 33 pairs of Sarves 2.1 especially made for the guys at B & S, these are really nice and comes in a special printed canvas bag.
Looking forward to a nice evening with nice people in one of the best denim stores around. If you are in town, make sure to stop by Rosa-Luxemburg Strasse 3.
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