Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
28 March 2009
27 March 2009
Tonight is the night
23 March 2009
Burg & Schild

Our friends over at Burg & Schild in Berlin have started a new blog, check it out here. This is a really nice store with carefully selected brands, a must to visit when in Berlin.
17 March 2009
Mielke Flannel

This is the shirt Fredrik from Sivletto wears in the previous post. Checked pattern exclusive for Denim Demon in the south Sami colors red, green and blue. Inspired by the shawl you wear together with the kolt, available in stores now.
The 3 colors stands for:
Green
Plants/nature - the land of Sapmi is vital for the Sami's survival.
Blue
The water that is a life elixir.
Red
The fire - stands for warmth and love.
11 March 2009
10 March 2009
Mielke Worker

Now the collection for SS09 is available in stores, check out this blog where we will present it. First out is the Mielke worker, a classic workwear shirt in hickory stripe. Reindeer antler button on top, 2 pieced front and back and with the 3 lower buttons hidden. Washed down for that soft vintage feeling.
03 March 2009
26 February 2009
Great stuff

Denim Demon is now available at Caliroots newly opened Denim shop in shop, we are happy to be one of the nice brands available there. Go have a look at LVC, Edwin, Pace and of course Denim Demon.
These guys have been good friends since years back, and it's nice to finally be able to work together again.
24 February 2009
18 February 2009
Magic, Las Vegas
14 February 2009
Sneakersnstuff
Our good friends at Sneakersnstuff are celebrating their 10 year anniversary this year. Because of that, they have some extra ordinary products dropping throughout the whole of 2009. Make sure to check out http://www.sns10years.com/ each day, so you won't miss anything.
They are also one of our best retailers with a wide range of Denim Demon products. To see what they offer, click here.
They are also one of our best retailers with a wide range of Denim Demon products. To see what they offer, click here.
12 February 2009
Las Vegas

If you are close to Las Vegas between February 17 and 19, make sure to drop by Magic. Denim Demon will be showing for the first time on non European ground. We will be situated in the area called Premium at Magic.
If you are attending, make sure to drop by the booth and say hello to our good friend and partner Finn, talk a little about denim, Sami culture and native's. Look for pictures on reindeer's and fells.
10 February 2009
09 February 2009
Swedish paper Metro with suggestions on how to celebrate the National day.
Last Friday it was, as you know, the National day for us Sami's. The Swedish version of daily paper Metro gave us some suggestions, together with a scheduled tour on town, on how to celebrate this the best way.
1. Start at the City Hall at 8:40 am where the Sami flag will be hoist.
2. Move on to Skansen and the Sami village, listen to Jojk and eat a good Reindeer Soup.
3. Have a massage at Sturebadet (swimming hall) in the Sami cottage.
4. Warm and soft after the massage you go to either NK or Solo and buy yourself a Sami designed jeans from Denim Demon.
5. After that you go directly to Åhlens where you pick up the new cd from Sofia Jannok, who sings Jazz-inspired Jojk.
So there you go, a few days too late, but at least next year you know excactly how to do it.
06 February 2009
The National Day
29 January 2009
And a huge thank you to
The great master Sebastian Skarp

Our PR-pro Magrina Kovac

Two good friends from Jänsmässholmen, JanÅke and Piere

And of course our princess Jonna

Together with the one and only Mr Carboni

We could not have done this without you.
Love,
Oskar, Anton, Kjellåke and Patric

Our PR-pro Magrina Kovac

Two good friends from Jänsmässholmen, JanÅke and Piere

And of course our princess Jonna

Together with the one and only Mr Carboni

We could not have done this without you.
Love,
Oskar, Anton, Kjellåke and Patric
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