Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
26 February 2009
Great stuff
Denim Demon is now available at Caliroots newly opened Denim shop in shop, we are happy to be one of the nice brands available there. Go have a look at LVC, Edwin, Pace and of course Denim Demon.
These guys have been good friends since years back, and it's nice to finally be able to work together again.
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