Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
12 February 2009
Las Vegas
If you are close to Las Vegas between February 17 and 19, make sure to drop by Magic. Denim Demon will be showing for the first time on non European ground. We will be situated in the area called Premium at Magic.
If you are attending, make sure to drop by the booth and say hello to our good friend and partner Finn, talk a little about denim, Sami culture and native's. Look for pictures on reindeer's and fells.
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