Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
10 March 2009
Mielke Worker
Now the collection for SS09 is available in stores, check out this blog where we will present it. First out is the Mielke worker, a classic workwear shirt in hickory stripe. Reindeer antler button on top, 2 pieced front and back and with the 3 lower buttons hidden. Washed down for that soft vintage feeling.
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