Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
17 March 2009
Mielke Flannel
This is the shirt Fredrik from Sivletto wears in the previous post. Checked pattern exclusive for Denim Demon in the south Sami colors red, green and blue. Inspired by the shawl you wear together with the kolt, available in stores now.
The 3 colors stands for:
Green
Plants/nature - the land of Sapmi is vital for the Sami's survival.
Blue
The water that is a life elixir.
Red
The fire - stands for warmth and love.
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