Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
24 June 2008
Day two
Got up early today, and met up a local paper for an interview. After that was finished we drove 300 km to Jänsmässholmen where we met up with Per-Henrik and JanÅke, two really nice guys. We sat down in their kitchen and talked about relatives, reindeers and snowmobiles. Got some really nice photos, which we won't share here yet, but still you get some taken with my pocket camera. First day went exemplary, and our men in Jänsmässholmen made us feel really welcome, we didn't want to leave at all, but the thought of 2500 km we have left to beat before friday forced us to move on...
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment