Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
26 June 2008
Confirmation
It's 2 o'clock and we are currently in Jäckvik at a confirmation camp, trying to stay awake with coffee. We have met with Jan-Olof, one of our brave test pilots. We have also met the young team of elders, the ones who take care of the alert and "non tired" children at night, sending them to bed and making sure they keep focused during daytime.
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