Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
25 June 2008
Day three
Late yesterday night we arrived in Snåsa, Norway. Nils-Ove is in our extended family and lives here where he works for the Doudji department as teacher for Sami handicraft. We stayed in N-O's house and had toast together with a nice cold Norwegian beer. This morning we went to the Doudji institute to meet with a lot of people we met a few weeks ago in Tromsö, we had three interviews in 90 minutes but got delayed with three hours... So now we are looking forward to a six hour drive up to Jäkkvik, we'll be there around 2 in the morning, hand over a pair of jeans and take our photos. From there we head to Tysfjord, Norway, another five hours away...
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