Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
28 June 2008
Back home
Visa större karta
Now we're finally back home, after about a 3300km long roadtrip in Sweden and Norway. We have meet some really nice and fantastic persons that will wear and tear our jeans for 6 months. The nature has been truly amazing and it's gonna be super interesting to follow these 7 persons in their everyday life and see how their denim will fade by time.
We have had some problems with our internet connection during the trip and that's why we haven't posted any pictures lately but we will soon present the people in their brand new jeans.
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