Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
25 December 2008
Jonna and Joe
Our two last pair of jeans where picked up last Saturday. We met with Jan-Olof in his home in Dorotea, he gave us good home cooked coffee and nice sandwiches. His jeans looks really good and has been wearing them daily since the day he got them, that is impressive. Every single day.
After a couple of hours in Joe's kitchen we headed up to Klimpfjäll for a meeting with Jonna. The drive there wasn't the easiest and we almost crashed with reindeers along with a fence. With a little luck we managed to avoid any damages though...
Jonna's jeans looked fabulous and she's done a brilliant job! We do think though, that her jeans have been in the washer. Is it so Jonna?
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1 comment:
No, no laundry for that pair of jeans :) /Jonna
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