Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
16 December 2008
Saltfjellet
Arrived at Saltfjell around 3.30 pm. This was a place were our fellow Sami's gathered their reindeers and transported them to different new areas. It's winter time and they need to get the reindeers back down from the fells in order to ensure feedstuff, so we where met by thousands of reindeers, waiting to get sorted out and into the right carrier. This was an absolutely amazing experience, we even got to help out a little bit. Anton and I thinks that reindeer keeping runs in our veins.
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2 comments:
we want pics of the jeans! by the way was it aajjah or aahka they wore?
Soon we will post pics of the jeans, and it was Aajja they wore.
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