Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
09 December 2008
Per-Åke Niia
Here we see the last pics from Per-Åke and these are really well worn and looking great! Good job and nice pictures.
Now it's less then one week before we go back and collect the jeans and it's gonna be super interesting to see them in real life.
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