Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
28 September 2008
Per-Åke Niia
Here is Per-Åke's jeans after his first 3 months, and it looks like his been working really hard in them. I know that he really likes them and wears them all the time which we can tell by the way they look. Some great fadings and it looks like they could use a rinse soon.
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