Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
06 September 2008
Friday
Visited our friends at Sneakersnstuff yesterday and found a good presence of DD denim, Johan had a nice pair of worn in Aajja as well as Peter who happily showed up his torn "legs"... Raymond represented well in a pair of Aajja Bengt-Erik. Martin was a little concerned since he was about to rinse his first pair of Aajja, been wearing them since mid december 06, and they haven't been in contact with water ever. Looking really forward to see how they will turn out! Later I had a really nice burger.
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