Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
20 August 2008
Kautokeino
Yesterday we attended the opening night of Kautokeino revolt (unsure if that's going to be the title of the movie). A nice event arranged by www.iknowasami.se together with www.samer.se, they served the guests delicious reindeer products and champagne. The movie is a dark story from the past (approx 150 years ago) and takes place in Norway. This is based on a true story about a Swedish salesman that opens up a food market and a bar in a small village up north, the Sami people can't handle it since alcohol is new to them, and they don't even know they get addicted. I can recommend everyone to go see this movie, this is not something unique for Sami people and Scandinavia, this is something that happens daily in our world.
After the movie we where involved in a discussion regarding Sami design and culture and how we can tell other people about it. Overall it was a great evening with great people!
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1 comment:
What's the movie called?
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