Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
26 August 2008
The new collection
The new AW08-collection is now in stores. Visit your local dealer to find your new pair of favorite jeans! Make sure to check out Juvvie, a new fit, loose with the always adorable cinch-back. And our new wash Bengt-Erik could be one of the best washes ever! Available both for men and women.
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