Denim Demon Jeans

Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.

10 July 2008

Per Guttorm Kuhmunen

Name: Per Guttorm Kuhmunen
Age: 22
Profession: Reindeer herder
Family: Single
Interests: Chilling out
Live: Saltfjell

The road between Jäckvik and Inhavet was the most beautiful road we've ever drove, amazing nature with big mountains, fjords, waterfalls and kilometer long tunnels. We got to Inhavet around 6 and had a couple of hours sleep in the car before it was time to meet Per Guttorm. Togheter with him and a norwegian journalist who made a program about him (you can read an article here, http://www.nrk.no/kanal/nrk_sami_radio/1.6126115) we had some breakfast before going to his cabin so he could try out his jeans. We didn't get any good answer why he was so well-known but we hope it is becasue he's great at wear out jeans!

10 July 2008

Per Guttorm Kuhmunen

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