Denim Demon Jeans

Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.

11 July 2008

Marking the calves

Our friend JanÅke has mailed us some pictures when he and Per-Henrik was out marking the reindeer calves. Looks like the jeans have worked really hard the last 2 weeks and now we're really looking forward to see how this will end after 6 months.

Per-Henrik taking it easy for a while. Looks like he has worked pretty hard.

They seems popular for the wild life as well. Gonna be interesting to see the mosquito fadings.

JanÅke looking for the reindeers.

The reindeers collected before the marking begins.

The jeans gets some well deserved rest after the first 2 weeks.

1 comment:

Anonymous said...: If im in the situation of the owner of this blog. I dont know how to post this kind of topic. he has a nice idea.; July 11, 2008 at 1:23 PM