Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
29 December 2008
25 December 2008
Jonna and Joe
Our two last pair of jeans where picked up last Saturday. We met with Jan-Olof in his home in Dorotea, he gave us good home cooked coffee and nice sandwiches. His jeans looks really good and has been wearing them daily since the day he got them, that is impressive. Every single day.
After a couple of hours in Joe's kitchen we headed up to Klimpfjäll for a meeting with Jonna. The drive there wasn't the easiest and we almost crashed with reindeers along with a fence. With a little luck we managed to avoid any damages though...
Jonna's jeans looked fabulous and she's done a brilliant job! We do think though, that her jeans have been in the washer. Is it so Jonna?
24 December 2008
20 December 2008
Jänsmässholmen 2
19 December 2008
Jänsmässholmen
Day three, in Jänsmässholmen with our friends JanÅke and Per-Henrik. Arrived around 10.30 am and been out since. It's now 1.30 am and we haven't had dinner yet...
We are experiencing something absolutely amazing on this trip, and every day is a true adventure. This is why you have to put up with other pictures, rather than only denim related. You get so many impressions that your mind cannot keep up with it...
Tried to get a few more shots on Per-Henrik and JanÅke´s jeans this time, and there will be plenty more soon. Both their pants look truly good, so much better in real life than you could ever imagine.
We also want to thank Therese, Nelly and Anna who even though Holmens Hotel wasn't open, arranged with an amazing breakfast for us. We are so grateful. Have a look.
16 December 2008
Saltfjellet
Arrived at Saltfjell around 3.30 pm. This was a place were our fellow Sami's gathered their reindeers and transported them to different new areas. It's winter time and they need to get the reindeers back down from the fells in order to ensure feedstuff, so we where met by thousands of reindeers, waiting to get sorted out and into the right carrier. This was an absolutely amazing experience, we even got to help out a little bit. Anton and I thinks that reindeer keeping runs in our veins.
Jäckvik
15 December 2008
13 December 2008
Check it out!
Denim Demon's new web site is up! We are super-pleased about the way it turned out, have a look for yourself at www.denimdemon.se
12 December 2008
The Denim Demon car
Here we have some pics of the car that will take us 3400 kilometers next week to collect the jeans from our 7 friends. Luckily it's equipped with both 4 wheel drive for the snowy roads and a 8 inch screen in the back-seat for us without license.
Thank you Seat for your support.
10 December 2008
We're waiting to get the latest pics from Per Guttorm but meanwhile I want to show you this book, it might perhaps be a good christmas gift?
"Show me how, 500 things you should know"
Here you can see how to catch fish, either bare-handed or with a trap. If you don't have any water nearby you can fire-roast a tarantula instead.
This might be more useful; toast on a stick, some kind of marshmallow and open a wine bottle against a tree.
Last but not least, how to repair your jeans if they rip when you're doing a high-kick.
"Show me how, 500 things you should know"
Here you can see how to catch fish, either bare-handed or with a trap. If you don't have any water nearby you can fire-roast a tarantula instead.
This might be more useful; toast on a stick, some kind of marshmallow and open a wine bottle against a tree.
Last but not least, how to repair your jeans if they rip when you're doing a high-kick.
09 December 2008
Winter wonderland part 2
Per-Åke Niia
05 December 2008
Tenue de Nimes
A couple of weeks ago I visited our friends Menno and Rene in Amsterdam for their opening of Tenue de Nimes. Had a little trouble coming over due to delays, but once there it was well worth it. The shop is a real beauty, amazing interior and a really nice location. I am sure this will be one of the most visited and successful shops in the city of Amsterdam in no time. If ever in the city, make sure you drop by. The address is Elandsgracht 60.
A few pics from a lovely night:
A few pics from a lovely night:
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